widgets, for example, those pages will target terms like "buy blue widgets" or "blue widgets online." Informative. Catching users when they're ready to enter the conversion path is great, but it's also important to grab them before they even know what they want or before they're aware of other solutions. . For this reason, the most successful sites will have content focused on informational queries, targeting terms such as “what are blue widgets”. Content like this is useful for bringing users to your site early in the process — or even before —
of considering purchasing a product or service. It is also used to answer questions a user may have if they are already on your site and don't know all that blue widgets can do. Link & social bait.I'll cover this in more detail in part three of this SEO audit series, but it's important fax number list to develop content with the goal of attracting natural links and social signals. This objective can sometimes be combined with informative content, but you really need to consider the format that will appeal to each user.
A user looking for information might just want a page with direct answers and various use cases, while a potential linker or sharer would probably be interested in something a little more dynamic. So while sometimes a single piece of content can appeal to both goals, often you will need to create two or more pieces with the same basic information to appeal to different motivations. To this end, it is the duty of every