Jun 26, 2022
In General Discussions
Focus on creating content that supports the brand or its products. We create this content primarily because someone asked us to. Not because it meets a Jewelry Retouching customer need. The problem of content is the same as that of campaigns. The average half-life of content on Twitter is less than three hours. On Facebook, five hours will give you 75% of all views you get. An average article reaches pretty much everyone it will reach in 37 days. Just like Jewelry Retouching content, campaigns run for a short time and then die. And if you're like most organizations, 60-70% of the content your business creates goes unused. The problem with most content is that it's created for the boss. It is not created for the audience you are trying to reach, engage and convert. So stop creating content that sells. Stop creating content that no one will ever see. Stop creating campaigns with a short shelf life. Create content for the audience you're trying to reach, engage and convert, says BrennerMichael Click To Tweet Stop Jewelry Retouching creating content. Create a content brand. RELATED CONTENT AT HAND: One Thing Is Killing Content Marketing And Everyone Is Ignoring Content Brand Promise As Seth Godin once said, content marketing "is all the marketing that's left." Many people easily confuse content with content Jewelry Retouching marketing. Content marketing is a strategic solution to a strategic problem. To reach, engage, and convert new customers for your business, You need to create content that people actually want. And you need to attract them to a content marketing destination. According to author and speaker Jewelry Retouching Andrew Davis, “Building a content brand requires an audience-first approach to business storytelling that builds audience loyalty.” Audience-first approach to business storytelling = a loyal following for your content brand saysDrewDavisHere Click To Tweet Joe Pulizzi wrote Content Inc., an entire Jewelry Retouching book to help brands and entrepreneurs attract an audience BEFORE developing products and services.