Jun 30, 2022
In General Discussions
You can upload a list of individuals and target that information against an existing profile, or sync the list with a compatible CRM. As long as these people choose to receive marketing messages from your brand, this list can include anything from newsletter subscribers to leads from your CRM. Customer list Customer list targeting is great for displaying offers to people who participate in the sales funnel but haven't yet converted to a final sale. advertisement Continue reading below You can also use the list for exclusions, such as not targeting current customers in your campaign. 5. Facebook page engagement ghost mannequin effect service Engagement-based audiences allow you to target people who have interacted with your Facebook page. This option is a great way to reach people who have never visited a website but have shown an interest in your brand, such as by praising one photo of your product. Audience options are: Everyone involved in your page. The person who accessed your page. People involved in postings and advertisements. The user who clicked the button of the phrase that encourages action. The person who sent the message to your page. The person who saved your page or post. 6. Instagram Engagement Don't forget Instagram! You can also target people who interact with your Instagram business profile to reach them on either Facebook or Instagram. The options here are: Everyone involved in your business. The person who accessed your business profile. People involved in postings and advertisements. The person who sent the message to your business profile. The person who saved the post or ad. Brands that have the app within the Facebook platform can retarget the people who interact with it. This option is especially useful for the game to keep the player attracted. The options here are: The person who opened the app. Most active users (top 5%, 10%, or 25%). Users by purchase amount (top 5%, 10%, or 25%). Users by segment. 8. Offline activity Offline activity audience If you have set up Facebook offline event tracking, you can retarget users based on the actions you take. Offline events may include qualified lead data from people who have been scrutinized by actual store purchases, phone calls, or sales staff that can be associated with a particular user.